LED Walls Part 7 – Sourcing and Pricing

Ok folks, now is the part that many of you have wondered about and asked about.

There are a few things to be aware of in how these are priced, as there are many parts that make up the whole system. I will say however that this discussion on pricing is just going to be general guidelines and not much for specifics, as for the most part it is really ideal to work with a professional firm that knows the systems well and can help you integrate them.

LED Panels

There are many “brand” names that are familiar to many of us like Chauvet, Absen, Aeson, PixelFlex, Elation, ADJ, and others who sell LED panels, and many new names popping up all over the place. If I may – take all these names and they are analogous to Buick, Chevrolet as to General Motors. You don’t walk into a specific General Motors dealer to buy a GM car, but GM makes them for Buick, Chev and the rest of the brands. Just like that, there are a few factories in Shenzhen that make the products for the many brand names. And just like a car is made up of many parts from multiple suppliers – the LED wall panel is the same, where you have a power supply, receiving card, chassis, circuit boards, IC driver chips and LED’s themselves. So some brand names are assemblers who buy each of the components and other brand names actually manufacturer several of the parts and then assemble the wall.

There are also many different options and quality lines that General Motors makes. For example, Chevrolet offers both a Spark and a Corvette. Both bear the brand name, but they perform vastly different.

The same can be said for an American DJ LED 6mm wall panel that had an advertised price of $999 and an Elation Professional 4.81mm panel that is advertised for $1999 and another brand which may be even more expensive. Both will display video, but the fit, finish, expected lifespan, durability, and video performance is greatly different. To get to the $999 price ADJ had made a panel with much more plastic parts and has value engineered the electronics to be able to sell it at that price. When you look at a panel that is $2000 it will have higher grade parts. (at least you hope so, right?)

So for a general range, the LED wall panels will be anywhere from about $1000-3000++ per panel – and the most typical size being a 500X500mm panel. There are various other sizes – like 500X1000mm (which is essentially two 500mm 2 panels in one assembly) and many others.

The pricing also does depend greatly on the pixel pitch of the LED panel. The most commonly quoted pitch today is probably the 4mm or 3.91mm. Last year and before it was more in the 6mm and we are now seeing panels with a pixel pitch of 1mm and even tighter. The cost for the 2mm and tighter is much higher, and that pixel pitch would only be needed if you have extreme close viewing or you require very high resolution at a small screen size.

There is one other example of pricing that I will share – as it’s no longer a valid quote – as that would be inappropriate to share on a public forum like this – is a study I did about a year ago on the total cost of a few brands of LED wall for a customer. (being it’s a year old, the pricing has all changed as have the products…)

So I took and added up all the costs for the LED panels, controller, and cabling (not installation) for the various brands and then divided it out into the cost per square foot as a level playing field. Brand names have been left off as to not promote any of them. So here are my old numbers:

REMEMBER – THESE ARE OLD NUMBERS!

LED wall #1 – 4mm – 23′ 7″ wide and 11′ tall
1800×840 pixels
259 square feet
Approximate cost – $800 per square foot

LED wall #2 – 5.2mm – 25′ wide by 14′ tall
(thin and light LED wall – specialty)
1488×816 pixels
355 square feet
Approximate cost – $710 per square foot

LED wall #3 – 5.2mm – (exact dimensions unknown)
302 square feet
Approximate cost – $458 per square foot

LED wall #4 – 6mm – 25′ 2″ wide by 10′ 1″ tall
1280×512 pixels
253 square feet
Approximate cost – $490 per square foot

LED wall #5 – 6mm – (exact dimensions unknown)
340 square feet
Approximate cost – $410 per square foot

So I hope this is helpful to just give you an idea of what the numbers looked like a year ago – today they are different. And based on the size of your LED wall – the cost per square foot will vary due to the parts you need for a large or small wall. Typically, larger walls will have a lower cost per square foot, but not always.

For example, recently I went online and found a retailer that sells the ADJ brand 6mm LED wall and did the math to see that it is priced around the low $300 per square foot range. Keep in mind that it is a very entry level panel. So this price would be one of the lowest cost LED panel out on the market – and from there, prices go up based on quality and pixel density.

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